77" LG OLED77A1 Class 4K Smart OLED TV with ThinQ AI

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. LG OLED TVs are capable of extreme realism and thin designs.

SELF-LIT PiXELS. Millions of reasons to love OLED.

OLED is unbeatable when it come to picture quality. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

Infinite Contrast

More Distinct Detail, No Matter the Light.

You've never seen infinite contrast like this. Perfect black makes it possible. Scenes are more natural. Clarity is revealed in everything you watch. It's a small detail that makes a big difference to movies, shows, sports and games.

OLED Cinema. The award for best picture goes to

LG OLED TV produces an award-worthy performance every time you watch thanks to its incredibly sharp picture. And with perfect black and 100% color fidelity, movies are seen how they're meant to be seen.

Dolby Vision IQ & Dolby Atmos

A transformative TV experience

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound a powerful combination that produces breathtakingly cinematic results.**

FILMMAKER MODE

See the director's vision come to life

See exactly what directors envisioned. Filmmaker Mode is a setting that respects the craft. It translates a directors cinematic vision to your TV with automatic picture and processor settings and brings true authenticity.

OLED Gaming.It's game over for the competition.

Experience gaming on OLED. Game Optimizer gives you easier access to all your game settings and you'll get HDR Gaming, Auto Low-Latency Mode, plus HGiG for detailed gaming picture.

Game Optimizer

Level up to smooth gaming

Play your favorite games with optimized graphics. Game Optimizer gives you easier access to all your game settings, automatically adjusting the picture for optimized graphics no matter the game.

OLED Sport. TV in a league of its own.

Sports Alert

Never miss your team's games

With Sports Alert, you can set your favorite teams and players and get updates before, during and after games even when you're watching other content.

Bluetooth Surround Ready

Instant surround sound via Bluetooth

Wireless surround sound has never been easier. Connect any single compatible Bluetooth speaker or up to two speakers*, including LG XBOOM Speakers, for a true surround sound experience without wires.

OLED Design.A gallery worth repeat visits.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.

Choose Your Style

More sizes, more colors, more wow

The artistry of LG OLED TV A1 is available in four sizes ranging from 48-inches to a massive 77-inches.

7 Gen4 AI Processor 4K

Crystal-clear images driven by a powerful processor

Catch every detail with the smooth, crisp picture brought to you by our 7 Gen4 AI Processor 4K. It adjusts your viewing and audio settings automatically with AI Picture and AI Sound, while AI 4K Upscaling authentically calibrates every scene.

AI Picture

This is what pro looks like

Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality.

AI Sound

Sound turned up to pro

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

ThinQ AI

Think you know smart? Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

New Home

Entertainment access, now even easier

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

New Magic Remote

Find your favorites fast

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your favorite content faster than ever before.

WiSAReady-Easilyenhanceyourhomecinema.

Connecting high-fidelity speakers is easy – and wireless*– with WiSA connectivity. Enjoy high-quality and immersive surround sound. 2.1 Channel support only.