77" LG OLED77B1 Class 4K Smart OLED TV with AI ThinQ

What makes OLED unlike anything else?

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED/LCD TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

SELF-LIT PiXELS. Millions of reasons to love OLED.

When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

Infinite Contrast

OLED puts LED in the shade

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both MiniLED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.

LG OLED TV. A view found nowhere else.

If you're looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It's everything you want TV to be.

OLED Cinema. The award for best picture goes to

LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.

Dolby Vision IQ & Dolby Atmos

Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound a powerful combination that produces breathtakingly cinematic results.**

FILMMAKER MODE

FILMMAKER MODE turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director's original vision, so you experience the film the way they intended.

OLED Gaming. It's game over for the competition.

LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.

Game Optimizer

Game Optimizer puts all your game settings in one place. You can also toggle between G-SYNC and FreeSync technologies for a smooth gaming experience.

Partnerships with Game Industry Leaders

We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you're guaranteed to get the most out of your games every time you play.

The Latest Gaming Specs

LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.

OLED Sport. TV in a league of its own.

LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular you've now got a front row seat to all the best sporting events.

OLED Motion Pro

Advanced motion handling technology* reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

Sports Alert

Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more it's all here.

Bluetooth Surround Ready

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience not a wire in sight.

OLED Design. Innovation of unbelievable proportions.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away they not only complement your home interior, they enhance it.

Crystal-clear images driven by a powerful processor

Catch every detail with the smooth, crisp picture brought to you by our 7 Gen4 AI Processor 4K. It adjusts your viewing and audio settings automatically with AI Picture and AI Sound, while AI 4K Upscaling authentically calibrates every scene.

AI Picture

This is what pro looks like

Using a vast database of over one million visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality.

AI Sound

Sound turned up to pro

By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience.

Think you know smart? Think again.

LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

New Home

Entertainment access, now even easier

The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place.

New Magic Remote

Find your favorites fast

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you'll find your content faster than ever before.

WiSA Ready-Easily enhance your home cinema.

Connecting high-fidelity speakers is easy and wireless* with WiSA connectivity. Enjoy high-quality and immersive surround sound.2.1Channel support only.