77" LG OLED77Z3 Z3 Series 8K OLED Evo TV

LG OLED evo.The Trailblazer of a Definitive Decade.

What makes LG OLED evo the pinnacle of the world's No.1 OLED brand? Iconic firsts with alluring form factors that challenge your imagination. A brighter, bolder picture², so realistic, you feel like part of the scene. Advanced technology¹ that's constantly evolving and refining how you experience TV. And confidence that allows us to offer a 5-year warranty³.

AI Super Upscaling

The AI processing system uses AI Noise Reduction and AI Super Resolution to classify images and remove noise based on their category. Then, deep learning algorithms enhance faces and objects to make them look more defined, expressive, and multi-dimensional without appearing artificial.

5-Year Panel Warranty

Confidence in a Decade of Craftsmanship

LG OLED's premium craftsmanship mastered over a decade allows us to offer you a generous 5-year panel warranty³.

Sleek OLED Design

Clean-Cut Sophistication

LG OLED evo Z3's clean design, refined over 10 years of design iterations, adds understated style to your space for an aesthetic that goes beyond the usual luxury. Your home feels like an art exhibition with the 77-inch Gallery Design, while the 88-inch model with a Floor Stand sits proud like a piece of furniture.

What Makes OLED Different?

While traditional LCD TVs feature bulky layers of backlights and color filters, OLED is made up purely of self-lit pixels for unrivaled contrast and sleek design.

100% Colour Fidelity & 100% Colour Volume

With 100% colour fidelity and volume, Colour are displayed exactly like the original, with rich tones in both bright and dark environments.

TV and Soundbar in Harmony

Use your LG OLED TV with an LG Soundbar, and they work together like one speaker to create three-dimensional concert hall sound.

AI Concierge

Get recommendations for new things to watch based on your voice search history.

Sights and Sounds Come To Life

Spellbinding Cinema

Scenes come to life with Dolby Vision's ultra-vivid picture and the immersive, spatial audio of Dolby Atmos.

Ultimate Gaming

Embark on Epic Gaming Adventures

Feel like a winner every time you play. A blazing-fast 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support come together to create a clear, smooth picture that can't be rivaled, while the gamer-oriented UX and simple game streaming let you dive straight in and play on.

Game Dashboard & Optimizer

Game Settings at a Glance

Apply the ideal settings for your game genre and playing environment with Game Optimizer. Dive into Sound Tab and amplify the action or Game Tab to make sure everything looks and feels just right. There's no need to pause. Simply access the menu from Game Dashboard, which hovers over the action while you play.

Cloud Gaming

A World of Games to Play

Access GeForce NOW directly from your TV and discover a library with a colossal number of games to choose from.

The Sports Sensation

The Only Match for Games That Take Your Breath Away

Sports step into the spotlight. A personalized Sports Alert keeps you in the know about your favorite team, with direct access to match schedules from your home screen. With a decade of innovation, only LG OLED brings you stadium-like realism with a vast display and the crisp definition of the α9 AI Processor 8K Gen6 — ideal for watching two games at once with Multi View.

Sustainability

The Circle of Life

From green product design to reduced packaging, energy-efficient use, and a waste recovery system, LG OLED considers the planet from production to disposal.